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I’m Steve Wood, a Product Designer. A Product Designer isn’t just a UXer who can do UI—it’s a strategic role that ensures product-market fit by balancing desirability, viability & Feasibility… https://www.stevewoodux.com/about daily 1.0 2025-03-01 https://images.squarespace-cdn.com/content/v1/5b98d0f9f407b45d45a8269f/1571779203300-XBQFR3DN4RMCU1C6IT2B/15yrs.jpg About - Over 20 years industry experience https://images.squarespace-cdn.com/content/v1/5b98d0f9f407b45d45a8269f/1571850828154-C9B3TKX5E2J1DG80RXTW/100s.jpg About - Working with hundreds of brands https://images.squarespace-cdn.com/content/v1/5b98d0f9f407b45d45a8269f/1571779769859-OYAIDD3TQ7ZM5MRLGFNI/ftse.jpg About - From Start-ups to global enterprises https://images.squarespace-cdn.com/content/v1/5b98d0f9f407b45d45a8269f/1572515576800-R4XHF2P5SSEHX3ZMA82K/had-boss.jpg About - I've had a boss (Width) https://images.squarespace-cdn.com/content/v1/5b98d0f9f407b45d45a8269f/1572515553640-6KWS6T6G2Q52XIDO3MYU/been-boss.jpg About - I've been a boss (Height) https://images.squarespace-cdn.com/content/v1/5b98d0f9f407b45d45a8269f/1572515595881-OT6LYA3KKDM3FVYN27V2/own-boss.jpg About - I've been my own boss (Depth) https://images.squarespace-cdn.com/content/v1/5b98d0f9f407b45d45a8269f/1572515056510-DVJ6S7JDUJM650LEPU3X/design-thinking.jpg About - Design Thinking https://images.squarespace-cdn.com/content/v1/5b98d0f9f407b45d45a8269f/1572515092413-FZPWRBI3XGAC508PPBLZ/workshops.jpg About - Workshops https://images.squarespace-cdn.com/content/v1/5b98d0f9f407b45d45a8269f/1572515115394-RUM0WHOJ9FSFUO75LU0R/design-sprints.jpg About - Design Sprints https://images.squarespace-cdn.com/content/v1/5b98d0f9f407b45d45a8269f/1572515142083-0BYNM6GMTSA2G38YU603/bias.jpg About - Bias for Action https://images.squarespace-cdn.com/content/v1/5b98d0f9f407b45d45a8269f/1572515165307-D935RG7YLSJEDDTLZBMC/collaboration.jpg About - Collaboration https://images.squarespace-cdn.com/content/v1/5b98d0f9f407b45d45a8269f/1572515189271-5QK4EGL1IMFY5G0OIMOC/success.jpg About - Measuring Success https://images.squarespace-cdn.com/content/v1/5b98d0f9f407b45d45a8269f/1572388931749-GLI730EKITN21I1HJGPB/politics.jpg About - Politics https://images.squarespace-cdn.com/content/v1/5b98d0f9f407b45d45a8269f/1572012794627-878QH3KBF4IHJY9MU3Q9/bureaucracy.jpg About - Bureaucracy https://images.squarespace-cdn.com/content/v1/5b98d0f9f407b45d45a8269f/1572390252116-0WF9VVLE0MCE62CAHJVA/fear.jpg About - Fear https://images.squarespace-cdn.com/content/v1/5b98d0f9f407b45d45a8269f/1572390819244-HKXDME2C6OMZZEL3MYCP/Ego.jpg About - Egos https://images.squarespace-cdn.com/content/v1/5b98d0f9f407b45d45a8269f/1572391517434-0EB3TN4U2NS3KWLTWNNH/silos.jpg About - Silos https://images.squarespace-cdn.com/content/v1/5b98d0f9f407b45d45a8269f/1572392336986-CAY6QXTS7ES1WP519R44/meetings.jpg About - Meetings https://images.squarespace-cdn.com/content/v1/5b98d0f9f407b45d45a8269f/1571951386799-MLNCBWZZO56743Q2U1UQ/team-player.jpg About - Team player https://images.squarespace-cdn.com/content/v1/5b98d0f9f407b45d45a8269f/1571951395919-HXA55BK4Y9CHRYGTXGLV/team-builder.jpg About - Team builder https://images.squarespace-cdn.com/content/v1/5b98d0f9f407b45d45a8269f/1571951403018-CO0Y0YI97NQ02KAIU00R/team-facilitator.jpg About - Team facilitator https://images.squarespace-cdn.com/content/v1/5b98d0f9f407b45d45a8269f/1571952198272-G3D9HAHJKRXICOJCJSYI/quote-bg.jpg About - What is a Product Designer? More than just UX and UI—Product Designers go beyond user needs. They care about aligning design with business and technology to create products that succeed in the real world.