The Power of Moments is about why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work. Research has found that in recalling an experience, we ignore most of what happened and focus instead on a few particular moments.

Radical Candor is a simple idea: to be a good boss, you have to Care Personally at the same time that you Challenge Directly. When you challenge without caring it's obnoxious aggression; when you care without challenging it's ruinous empathy. When you do neither it's manipulative insincerity.

In his book, The Win Without Pitching Manifesto, Blair Enns shares the problems associated with the traditional pitch and shows you how to eliminate them by eliminating the pitch altogether. His strategy is outlined in the “twelve proclamations” of the Manifesto.

Sprint is a distillation of insights from 100+ design sprints run with Google Ventures – and the basic idea is design-thinking on speed. Design thinking is the 'test-and-learn' approach to innovation based on the idea that innovation is the source insight, rather than insight as the source of innovation.

Made To Stick examines advertising campaigns, urban myths and compelling stories to determine the six traits that make ideas stick in our brains, so you don't just know why you remember some things better than others, but can also spread your own ideas more easily among the right people.

The 10X Rule says that 1) you should set targets for yourself that are 10X greater than what you believe you can achieve and 2) you should take actions that are 10X greater than what you believe are necessary to achieve your goals. The biggest mistake most people make in life is not setting goals high enough.

The essence of growth hacking is you carry out rapid fire experimentation across multiple marketing channels and in different product development directions to identify the most cost effective ways to grow your business. By doing this, you build marketing right into your products.

The Blue Ocean Strategy argues that consumers don't have to choose between value and affordability. If a company can identify what consumers currently value and then rethink how to provide that value, differentiation and low cost can both be achieved. This is termed “value innovation.

The Lean Startup is designed for any startup or business that has to manage uncertainty. A core principle of Lean Startup is that the faster you learn, and faster you succeed. And the only way to learn is to get your product or service in front of real paying customers.

Today's Readitforme book summary is Rework, which according to the book, “shows you a better, faster, easier way to succeed in business. Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition.